Pizza Hut
The need
Pizza Hut, after a long absence from the Greek industry, is final back in Greece, welcoming 2 new stores in Nea Smyrni and Chalandri!
The catalytica way
We created a celebratory campaign for the comeback of the brand, in a unique way. Fresh ingredients, handmade dough, and happy vibes bring people together, turning every moment into a celebration! So, every bite is followed by a ‘’pizza hut’’ dance move! ‘’It excited you’’ is the main motto capturing that simple, authentic moment of pure happiness that pizza hut relates to.
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Highlight
During the opening parties’ events, people use to make the ‘’pizza hut’’ dance move!
Business outcome
Branded queries increased by 85% and people constantly asking for more pizza hut stores in their neighborhoods and cities.
