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In a fully competitive industry of refreshments of global brands with large budgets, we need to create buzz! We built on the insight that eating a strawberry or a watermelon can be extremely sexy and targeting on an extrovert young audience, we created an extra intriguing and sexy campaign called YOUR TURN. In order to go viral, we invited 15 influencers (well known in nightlife) that became the main protagonists of our campaign and turned into our influencers and created extra buzz.

Τhe distribution network plan for the refreshments was to be placed only on beach bars and bars of Chalkidiki and Thessaloniki for the first 3 months. But the demand was beyond those 2 municipalities and a lot of beach bars and bars of greek islands, Northern Greece, even Crete wanted it. Moreover, a new distribution network opened, that is liquor stores of Northern Greece in order to sell it to all bars and to the final consumer. So sales went beyond GREAT!