Amethystos
The need
Amethystos, the legendary wine of Estates Costa Lazaridi is the synonym of innovation since is the first blend in Greece of Assyrtiko and Sauvignon blend, called the “original blend of Drama”. This blend was copied by other wine competitors, so the request was to revive the authentic blend.
The catalytica way
We initially based our concept on the fact that Estates Costa Lazaridi is the creator, the starting point from where it all begins, so its campaign is called “Ode to Creation” and highlights creators from various fields, who keep up with the values of the brand.
For Amethystos brand, we used its signature (signage on the wine bottle) that becomes a seal of authenticity for any authentic work of art. “Ode to Authenticity” is the title of our new campaign, where various creators present us their own authentic blends. And just as each creator is unique, so in each Amethystos label, the signature differs.
We handle the communication strategy, campaign concept & development, social media strategy, creative direction, video shooting production and media strategy.
Highlight
BiliieKark combines a traditional Drama song with electronic beats to create the campaign’s custom soundtrack.
Business outcome
Product brand queries were increased by 173% MoM.
