Copla
The need
A celebration campaign for Copla’s 20 years anniversary, one of the most famous beach bars in Lefkada.
The catalytica way
We stepped back and looked at Copla as something more than a famous beach bar: as a landmark of Lefkada. And among other landmarks we presented it through a movie about the beauty and myths of the island. Lefko was the name of the movie which became the main campaign vehicle for the rest of our communication.
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Highlight
Municipality of Lefkada used & shared the movie on international tourism fairs.
Business outcome
Copla was crowded and extended its bed capacity during the season.
