Darg
The need
New cafe in town with a passion and dedication to excellent coffee.
The catalytica way
We created a brand name from scratch, name, visual branding, packaging, positioning and tone of voice. Then created a campaign that was bold, unique and inclusive just like Darg is. Always on content and the brand connection with the top Greek baristas gave the brand its unique identity.
TAP TO UNMUTE
Highlight
Darg barista won the Greek barista competition and became the ambassador of the brand.
Business outcome
Footfall increased 50% YoY.
