Firos Home
The need
Regain Brand Awareness.
The catalytica way
Restoring a brand image and regaining awareness for a brand that has not communicated to its audience for more than 2 years, is not easy. We went deeper to the core of the consumer needs and based on the insight that people create bonds with their furniture as they are “living” creatures, we created “Istories apo Spiti”. Authentic stories of real people sharing their feelings and experiences in their favourite place at home. A series of 10 videos accompanied by a product related remarketing campaign.
Highlight
Our 10 heroes became FirosHome brand ambassadors resharing their stories and gained earned media increased our brand awareness.
Business outcome
Increase in branded searches by 30%.
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