Idoniko
The need
Idoniko is a leader brand in distillates, having a considerate market share. In communications terms, the brand has not been promoted for many years and the industry competition is very high and bold.
The catalytica way
Αs Idoniko is a love brand, we wanted to become more than just a companion; Become what turns every destination into your favorite place that feels like home. We explored the shared emotions that come with every new journey: the anticipation, the excitement, and the comforting sense of belonging we seek in unfamiliar places. Wherever you are, Idoniko is there to turn every place into a home.
We handle the communication strategy, campaign concept & development, creative direction, video shooting production and media strategy.
Highlight
Τravel influencers loved the campaign and created unique native content.
Business outcome
Product brand queries were increased by 142% MoM for ouzo and 58% for tsipouro.
