Mediterranean Cosmos
The need
Μediterranean Cosmos, the biggest shopping mall of Northern Greece celebrates its 20 birthday and has never communicated a status campaign.
The catalytica way
Τhe actual need was a solid brand strategy and the creation of a 360 equity campaign. The idea was that Mediterranean Cosmos is a landmark of Thessaloniki like White Tower and Tamara. A place that feels like Thessaloniki and is worth spending a lot of time, an experience.
TAP TO UNMUTE
Highlight
This was the only campaign that tenants shared 100%.
Business outcome
The semester after the campaign launch had a 15% increase YoY.
