Zorbas
The need
New product launch for fresh juices.
The catalytica way
Τhe new fresh juice has strong ups of high vitamin intake and short life cycle. Instead of launching a pure product and packaging focused campaign, we created 4 personas according to our target audience that “brought” the juice to their everyday life. We created a 360 campaign that was launched to social media, digital media, OOH, events, radio, native articles and in-store communication.
Highlight
The awareness of the new product category of Zorbas Bakeries was very high and customers were already aware of the juices before entering the shops and looking for them.
Business outcome
Sales of the first 3ster surpassed forecasted sales 35%.
TAP TO UNMUTE
