Verde
The need
A new F/W campaign.
The catalytica way
First, we discussed. And then we discussed it again. And then once more. After 3 rounds of consulting sessions regarding the brand positioning, we concluded that awareness and brand image were Verde’s crucial needs. The brand values and status were not so far reflected. We strategically created a prestige campaign to elevate the brand image and keep it consistent through all channels. Moreover, a new content strategy has been implemented in order differentiate facebook from Instagram and create custom strategies per channel.
Highlight
A captivating photo shoot with an eye-catching horse downtown Thessaloniki created a lot of buzz and acted as a teaser campaign.
Business outcome
Increased B2B sales and distribution channels.
