Eurolamp
The need
Tactical campaign for air-conditions.
The catalytica way
Eurolamp is considered to be a little bit of introvert regarding communication of other product categories than lighting(traditionally biggest share of company’s sales). Therefore we created an extrovert communication strategy in order to create awareness for this ‘’new’’ product. So, a conceptual tv spot was created and was launched in TV and digital media. It was the forerunner for a new era of communicating all product categories.
TAP TO UNMUTE
Highlight
As Eurolamp is foremost well known for its lighting products, the communication plan of air conditions made the audience aware of the company’s other product categories.
Business outcome
Forecasted sales goal was surpassed by 22%.
