Zorbas Equity
The need
Equity Brand Campaign
The catalytica way
This was one of the most important campaign of Zorbas Bakeries the last 20 years. The brand started as a small bakery and turned into a more than 65 stores company expanding to other product categories like food, juices, salads etc.
The strategy was built on the insight that consumers seek for delight and convenience, therefore ‘’Delight For Every NOW’’ was the tagline and manifesto of Zorbas. An inspiring movie described how each moment matter and we should make the best of it. The same as Zorbas Bakeries that is always there with the best quality and options. The 360 campaign was broadcasted through ΤV, Radio, Outdoor, Meta, Google & BTL. Lastly, a brand-new website was aired and made Delight for Every Now become true, as it changes its homepage and product offering according to the time that you visit the website.
Highlight
The results of the Pancyprian campaign confirmed the positive impact of the new brand perception, with more than 5 million impressions and 800.000 video views in total.
Business outcome
The new brand change received positive feedback from customers and was reflected in positive comments both on social media and in stores.
